This is just a small case study from a campaign I was running last month with one of my favorite networks (Yeahmobi).
I had a campaign that was almost on positive ROI and I knew I was going to be able to kill it after a some optimization.
As you know, first thing I test on my campaigns are angles. I try different designs with totally different headlines and angles to see what could work. When I find something interesting, I replicate the same angle to all my landers and see which ones work better.
Unless there’s a really bad lander (or a very slow one) I usually find them to work pretty similar, but you never know so I still test them all.
Finally, I start tweaking design, words, headlines, custom parameters, etc…
Anyway, here’s a desktop campaign I was running a few weeks ago and as you can see my CR (conversion rate) was moving between 2-3% from June 16th to June 19th.
The campaign was already making money at that time and generating around $500 in revenue.
I could have stopped there but I tried a few more headlines using the same angle and just by tweaking the words to make the lander more “aggressive“, plus adding a few custom parameters to my landers using Voluum, I was able to boost that CR by 100% by increasing my lander CTR on the lander by almost 70%.
My campaign quickly went from doing $450-500 per day to $750 to $1,400 per day with a much higher ROI.
Of course it was time to scale it so I bumped my bids a bit and quickly scaled it to 5 more traffic sources and that’s why you see I reached $1,200 2 days later and then $1,400 the very next day.
I was able to take this campaign to $1,600 per day with a very decent profit until the offer was paused a few days later but of course I went out hunting for similar campaigns and quickly replaced it after a few days with another from another of my favorite networks.
Never stop split testing and optimizing your campaigns, because you never know when a simple change in the image/headline/copy will boost your ROI enough to make your campaign explode.
Even if your campaign is profitable, you still have work to do and management to check every few days/weeks. Don’t be lazy and feel comfortable because you could be sitting in a gold mine without realizing it.