This is just a small case study from a campaign I was running last month with one of my favorite networks (Yeahmobi).
I had a campaign that was almost on positive ROI and I knew I was going to be able to kill it after a some optimization.
Optimization Process
As you know, first thing I test on my campaigns are angles. I try different designs with totally different headlines and angles to see what could work. When I find something interesting, I replicate the same angle to all my landers and see which ones work better.
Unless there’s a really bad lander (or a very slow one) I usually find them to work pretty similar, but you never know so I still test them all.
Finally, I start tweaking design, words, headlines, custom parameters, etc…
Anyway, here’s a desktop campaign I was running a few weeks ago and as you can see my CR (conversion rate) was moving between 2-3% from June 16th to June 19th.
The campaign was already making money at that time and generating around $500 in revenue.
I could have stopped there but I tried a few more headlines using the same angle and just by tweaking the words to make the lander more “aggressive“, plus adding a few custom parameters to my landers using Voluum, I was able to boost that CR by 100% by increasing my lander CTR on the lander by almost 70%.
The result?
My campaign quickly went from doing $450-500 per day to $750 to $1,400 per day with a much higher ROI.
Of course it was time to scale it so I bumped my bids a bit and quickly scaled it to 5 more traffic sources and that’s why you see I reached $1,200 2 days later and then $1,400 the very next day.
I was able to take this campaign to $1,600 per day with a very decent profit until the offer was paused a few days later but of course I went out hunting for similar campaigns and quickly replaced it after a few days with another from another of my favorite networks.
My point?
Never stop split testing and optimizing your campaigns, because you never know when a simple change in the image/headline/copy will boost your ROI enough to make your campaign explode.
Even if your campaign is profitable, you still have work to do and management to check every few days/weeks. Don’t be lazy and feel comfortable because you could be sitting in a gold mine without realizing it.
Awesome post
how du build yout landers?
I need an easy solution
I build them all in pure HTML. I like using “Brackets” which is a free software.
This was fascinating!!! Thanks for this!
It seems like everything is in place for you, with all the tools and networks you are working with. How do know you are not missing great offers when limiting yourself only to the networks you mentioned? (I know you can’t test them all but don’t you feel you might be missing something?)
I just don’t have the time to grow relations with every manager and network at this point.
I’d rather give my best with 3 that give a mediocre performance with 10 of them.
I’m always missing something out there, but I prefer focusing on what’s working for me.
Thank you very much Servado, great advice, can you tell whats a good CTR for mobile LP? im getting from 5-10 CTR , what porcentage do you aim?
It depends on the niche and traffic source a lot. Some niches work with 5-10% CTR, while others need 30% or more.
Also, some traffic sources have better response rate, and it changes if you’re sending pop vs redirect, vs banners, etc traffic.
Banner traffic with a 70% landing page CTR isn’t that difficult.
Woah!! no doubt tweaking and testing is continues process in the internet marketing and your case study is big example of this.
Never keep testing 🙂
Great case study. Thanks for sharing.
Glad you liked it even if it was a short case study.