Some of my best campaigns have been thanks to running offers in traffic sources that aren’t as popular in forums and communities. In part, because there’s less competition, but also because you might reach a new audience not available somewhere else, or sometimes you can just take advantage of the media buying algorithms due to lower CPCs/CPMs, etc.
Push House is one of those networks I’ve only heard mentioned in the forums once or twice., both times with good recommendations yet I never tested and none of my common friends on Skype have tested it either.
In part, I understand why this happens.
There are just too many push ad networks popping up lately, and you can only focus on some before dividing your attention too much. However, here’s why you should give Push House a try if you’re interested in push traffic and a few other new ad formats.
Push House was founded in 2018, so it’s one of the networks that got into the game along with many of the first ones. I assume most of the media buyers were Russian because the website still has a couple of details in Russian but they offer now an English version and that’s probably why it isn’t as commonly mentioned as other networks yet.
Covering 180 countries and with more than 300 million active subscribers, their main traffic sources are classic push notifications, but they are also expanding in new ad formats such as PWA (Progressive Web Apps), InPage Push and Calendar notifications (iOS).
Some of their traffic comes from direct publishers but you also get access to a database of dozens of external feeds in case you want to scale your campaigns all within one platform.
Push House – Payment methods
Push House accepts payments from a wide variety of methods, including VISA, Mastercard, WebMoney, Bitcoin, Capitalist, and more. The only other method I wish they had is PayPal and I’m sure many advertisers from other countries would love to have that option available as well.
The minimum amount to top up is $50, but you can use the bonus code servandosilva to get a 10% bonus on your first deposit. Sign up here.
This promo coupon has no expiration date and no limits. You can deposit $50, $500, or $5,000 and you’ll get your 10% 😉
Available volume and campaign creation
Before launching a campaign, you really want to have a look at the available volumes to plan your budgets. There are 4 ad formats where you can buy traffic right now from Push House, although 2 of them were implemented a few weeks ago and there isn’t much volume yet.
The ad formats where you can find good volume are PWA and push notifications (classic).
From the dashboard, you can check the last 24 hours stats and plan accordingly as the volumes are different on desktop and mobile. Mobile always has more volume available with push notifications due to Android being the main OS that allows them.
You’ll be able to see the minimum, average, and maximum bids as well and sort them by price or volume in the device you want to run campaigns.
Let’s go over the process to create a campaign on Push House.
In the left menu, click the desired ad format and then “create a campaign“. You’ll now see a menu where you need to input all the basic data of your campaign, including:
- Link = your campaign URL
- Subscription age
Since you’re running push traffic, you’ll need to submit a 192x192px icon and a 492×328 image. The icon and the title are the most important factors of a push notification ad, but you still want to submit an image in case the notifications are fully displayed on the user’s phone.
Another thing you can play with is the subscription age filter. Some subscribers perform better when they’ve been receiving notifications for less than a week.
As for your campaign URL, you need to input your tracker’s URL including the dynamic tokens from Push House. Voluum already has a template for this traffic source, but no matter which tracker you use, you should add as many tokens as possible for each ad format. Feel free to use the same template I’m using below:
After that, you’ll be shown a calendar to select the schedule of your campaign. This is useful if you want to daypart your campaign but initially, I’d just leave everything on. If your budget is very tight and your running notifications you could perhaps disable the hours during the nighttime and run traffic from 8 or 9 am to 10 pm. Keep in mind the timezone is UTC+2 and you need to adapt it to the geo you’re going to run traffic from.
After that you need to set your ad budgets and filters, in case you’ve got any.
It’s very important to set a daily budget or daily clicks limit, but considering the nature of push notifications don’t be surprised if your campaign spends a bit more or less than what you set.
Also, you can type an audience or add a whitelist here (that label that is still being shown in Russian below). You can create lists and use them as blacklists or whitelists in the dashboard to reuse them in many campaigns at the same time.
Finally, if you left the “allow feeds” option enabled in the last picture, you’ll be able to select from dozens of feeds that will send you traffic outside of the direct publishers from Push House. To enable this option you must have at least $70 left in your account as it gives you access to a much bigger traffic volume.
Keep in mind each feed is a different subscription database, and it contains traffic from different websites and different countries. If you hover your mouse over any feed you’ll see a summary of the clicks received from that feed in the last 24 hours as well.
To track the performance of each feed, make sure you’re using the feed token as shown in my Voluum screenshot from above, otherwise, it will be a mess and you won’t be able to optimize your campaign properly.
The most important factor to optimize initially in your push campaigns are sites, but if you notice a feed of websites performing really bad you can block it all together instead of waiting for each website to send you traffic.
After getting enough data check out the browser version, language, and other filters to optimize your campaign.
That’s basically how this traffic source works. You can of course create campaigns with other ad formats and the process will be fairly similar, with different tracking macros and perhaps without creatives depending on what you’re running.
Take advantage of the lower competition available in this traffic source and if you’re interested in giving it a try, make sure you sign up here and use the coupon servandosilva during your first deposit to get your 10% bonus.
Talk to you in the next article!