Servando: hey guys, today I have a quick post from the Adsbridge Team about some of the trends in the industry, tips and features from their Adsbridge Tracker (see review here).
The more the better is a principle that doesn’t work all the time if to speak about traffic. High volumes of traffic are effective in case you want to increase website visibility or brand awareness and the quality of traffic is crucial when it comes to higher conversion rates.
However, what are the criteria for high-quality traffic? Well, three main points could be named:
- Your visitors are interested in your offer and may be looking for it
- Your conversions increase
- You see more engagements in your channels
In recent years we can observe such a tendency when affiliates try to attract high-quality traffic for their offers, consequently, they are searching for traffic sources that are able to provide them with it.
Facebook still remains one of the most popular paid traffic sources, along with AdWords. They both are considered to have high-quality traffic, but these sources are not an easy thing to work with. The matter is that you can’t be aware of the success of your campaign and get data of your traffic without such tool as tracker or TDS (Traffic Distribution System). Here the issue is, as trackers work through such mechanism as the redirect.
Redirect means that your tracking link is not a final destination. It just redirects a user from one URL to another and this is what Facebook and AdWords ban for. So, it’s a pity to abandon them as traffic sources as there you can easily reach your target audience and try to convert it into your traffic. And you shouldn’t!
There is a feature, known as tracking without redirects. It has been created to avoid redirects, applying direct access to the landing page, to transfer information via tokens and as a result, to rise CTR and number of ads conversions. You can find such feature in the tracker AdsBridge, for example.
Another tendency of recent years that worth to be mentioned is an increase in mobile traffic. Approximately 2 years ago desktop traffic has given way to mobile one. According to Google studies, 49% of people use mobile Internet, 70% of users prefer to search for information about the product via the mobile Internet before making a purchase and 46% of visitors say they won’t buy anything if they don’t like a mobile version of a website.
So, optimizing your mobile traffic can bring you a good income. You probably need special tools to do it successfully. Trackers and TDS become useful helpers in this case. For example, AdsBridge has a wide range of parameters for targeting. It means that you can distribute your traffic on the paths according to the type of traffic, device, OS, mobile operator, etc. It helps to reach really target audience, to increase conversion rate and to avoid spending money in vain.
There is a possibility to provide split testing of the paths to find out which one is more effective. By the way, you can set up auto-optimization of paths to distribute traffic and raise EPV (Earnings per visit) for landings and EPC (Earnings per click) for offers.
Testing helps to find out which option works and fits your campaign the most. So, don’t spare time on testing as it saves your money in the future. A/B testing is also a popular part of optimization used in marketing. It shows the performance of the website and its parts and helps to understand, which ad type is more effective, which banners and landings are more attractive. So, compare your landing pages, offers or traffic distribution rules to detect the most profitable ones. All necessary functionality you can find in trackers and TDS.
By the way, AdsBridge is preparing a new feature, which allows to monetize traffic and increase your profit without searching for offers and setting up distribution rules. All process will be automatic!
In conclusion, we suggest you keep paces with changeable trends of affiliate marketing and test new ways of traffic optimization, using special tools.
Have high conversions!