PropellerAds, one of my favorite networks for pop and push traffic, has constantly been adding new features and targeting options to its platform. Recently they added a couple of features worth mentioning as they’re pretty helpful.
Affiliates are all about optimization and automation. We all want to achieve more with less: less money, less time, or both.
A pretty big trend at the afflift forum has been CPA Goal campaigns. Each network has its way of working with CPA bidding, but basically, it’s all about leaving the algorithm to do the work in terms of optimization and bidding to achieve the highest ROI.
Rule-based Optimizacion
While CPA bidding is excellent, sometimes I prefer to optimize on my terms and enjoy the process from red to green. That doesn’t mean I like wasting my time. I just like setting my optimization filters as they can vary between different campaigns, CRs, payouts, etc.
PropellerAds recently launched Rule-based optimization, allowing us to define rules and targets to optimize our campaigns. This feature works for CPC Push and Interstitial campaigns (instead of the CPA goal, which doesn’t need RBO).
For example, if I had an offer that pays $1 CPL and I wanted to pause any zone (website) that spends $2 and hasn’t converted yet, I would add a rule like this in my campaign:
And automatically, it will exclude all of the zones that aren’t performing well without me touching anything or doing any manual optimization (A.k.a., copy/paste dozens of zones every day).
Another example could be when you have a converting offer and want to increase your volume by raising the bids per zone (individually).
Here, I’ll be increasing my bids by $0.1 every 24 hours if a zone has more than 2 conversions and an ROI over 20%. You can also set a max bid ($1.5 in this example) as you don’t want to overbid and increase your bid to the moon.
And the opposite is true as well. If you have a converting zone, but the ROI is very low, almost breaking even, you could add a rule where it decreases the bid in small steps until the ROI goes up (assuming traffic volume doesn’t go down). Here’s how I’d do it:
I’m a fan of RBO (rule-based optimization) more than I’m a fan of CPA bidding campaigns, as I can retain some control and adjust my targeting filters quicker without spending a ton of budget in the testing phase.
Get a $60 bonus (30%) on your first $200 deposit to start testing their traffic.
How to get the code?
- Sign up here: SIGN UP LINK.
- Send the secret word “SERVANDO” and your account’s email to live chat with the Support Team
- Get your promo code with a $60 bonus and apply it
- Please note that this is a welcome bonus and can be applied for the first deposit only
Multiformat CPA Goal campaigns
Another exciting feature recently added to PropellerAds is “Multiformat CPA Goal campaigns.” If you have multiple campaigns that perform similar within different ad formats, or if you want to test things quicker to see what works, this feature will save you a few minutes per test.
You can create 3 campaigns simultaneously as long as you’re running CPA goal campaigns. Here’s how it works. First, create a new campaign and make sure you’re bidding on CPA. You’ll find 2 switches below the pricing model where you can replicate the same campaign for on-click (popunder) traffic and interstitials:
Now proceed to fill in all of the details of your campaign, including targeting, devices, creatives, etc.
But now, you might wonder, how will you track your campaigns if the ad formats are different? Popunders don’t even need creatives! Right?
Well, here are the recommended macros, including {adformat} so you can track everything correctly:
Besides that, you can set different campaign budgets for each ad format. The budget isn’t shared between the 3 campaigns as that would be pretty annoying:
Finally, if you’re building your audiences with PropellerAds, you can set separate audiences for each ad format. Propeller ads are one of the only networks that focus on pop/push traffic that allows you to build retargeting audiences (an essential feature for search and social ads).
As you can see from the pic above, you can also set different audience interests in each campaign (Demographic & Interests targeting is available only for Push campaigns).
Propeller has built a massive database during the last year to segment their audiences based on different interests and ages, which again is something you barely see in networks that focus on pop/push. Kudos to them, as the interests match what affiliates promote on their network.
Get a $60 bonus (30%) on your first $200 deposit to start testing their traffic.
How to get the code?
- Sign up here: SIGN UP LINK.
- Send the secret word “SERVANDO” and your account’s email to live chat with the Support Team
- Get your promo code with a $60 bonus and apply it
- Please note that this is a welcome bonus and can be applied for the first deposit only
Have you tried PropellerAds for your affiliate campaigns before? Are you using any of these features? If not, give them a try and let me know your thoughts in the comments below.
Talk to you soon!
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